Naomi Niles

Product and UX/UI Designer

Naomi Niles

For over 20 years I’ve worked closely with brands and organizations to build great products and experiences for their customers and users.

I believe that there are constant new opportunities everywhere to create better experiences, better products, and better relationships for users.

I look forward to hearing from you!

Contact Me

Experience

UX/UI Designer: Caseproof & AccessAlly

2019-Present

  • Led user research, information architecture, and UX design for AccessAlly’s product suite, ensuring a seamless user experience.  
  • Conducted accessibility audits and implemented WCAG 2.1-compliant designs for improved inclusivity.  
  • Managed client success initiatives to increase retention and optimize product usability across four company websites.  
  • Collaborated with product teams to improve user flows, conducted A/B testing, and enhanced user interfaces through iterative design.  
  • Created wireframes, interactive prototypes, and design solutions using industry-standard tools such as Figma and Adobe XD.
  • Created branded materials such as logos, pattern libraries for the websites and product, and marketing materials.
UX Consultant: ShiftFWD

February 2011 – January 2019

Owner and consultant of brand and optimization agency.

  • Brand strategy for well-recognized internet leaders as well as institutions and organizations.
  • Helped clients see a mean lift in conversions of 86% across all industries in the B2B and B2C markets.
  • Designed UX, IA, usability, and gamification strategy for several high-profile applications and websites.
  • Developed a brand strategy model called “The ID Discovery Process” to align organizational goals with customer goals.
Creative Director: Intuitive Designs

March 2002 – February 2011

Owner and consultant for design and branding agency.

  • Helped build brand and re-brand identities for hundreds of clients, from startups to well-established businesses.
  • Built hundreds of sites on the WordPress platform.
  • Design work was featured in several online galleries and printed publications.
  • Acted as a stand-in project manager and consultant for several other branding/design agencies.
Marketing Manager: Intuitive Music

January 2002 – March 2005

I partnered at highly popular online music and entertainment portal

  • Doubled our traffic amount to 24,000 daily unique visitors through online marketing strategy and optimization.
  • Built an online community (pre-Facebook era) of over 10,000 active members with profiles.
  • Grew our mailing list to over 18,000 active subscribers over the course of 2 years.

Skills

  • Product Design
  • User Experience (UX) Design
  • User Interface (UI) Design
  • Front-end Development (HTML/CSS/Javascript)
  • Accessibility (ADA & WCAG Compliance) 
  • Information Architecture
  • Conversion Optimization (CRO)
  • Usability Testing
  • A/B & Multivariate Testing
  • User Research
  • Branding Strategy
  • Online Marketing
  • Competitive Analysis
  • Graphic Design
  • Product Management
  • Analytics

Tools

  • Figma
  • Miro
  • Sketch
  • Adobe XD
  • Photoshop
  • Notion
  • Jira
  • ClickUp
  • Asana
  • Google Analytics

Certifications

  • Market Motive Master in Conversion Optimization
  • OMCP Online Marketing Certified Professional
  • Master Digital Product Design: UX Research & UI Design

Memberships

  • IxDA: Interaction Design Association

Languages

  • English (native)
  • Spanish (fluent)

Past Clients

  • California Farmlink
  • The ITAM Review
  • Your Hot Copy
  • PR Couture
  • The Independent Film School
  • Gezellig Magazine
  • Hibiscus Moon
  • Cole and Parker
  • KlientBoost
  • Love and Company
  • SAM Charter
  • The Bookish Fox
  • Tiny Devotions
  • Nathalie Lussier Media
  • AccessAlly
  • Intuit
  • Citi Mortgage
  • Keuka College
  • The City of Redmond, OR
  • Open BC (Ning)
  • Margaret Sanger International
  • Van Cleef & Arpels
  • Wisebread
  • Paychex
  • Cortera
  • eHealth Insurance
  • eMusic
  • iContact
  • Kaspersky
  • British Bodybuilding
  • Wellpoint Inc.
  • Kabam
  • Alcatel-Lucent
  • eDatingDoc
  • Watershed Wellness