Branding & Identity Design
Transform your vision into a memorable brand that resonates with your audience and drives business growth.
Overview
Your brand is more than just a logo. It's the emotional connection you create with your audience, the promise you make to your customers, and the story you tell about who you are and what you stand for. I help businesses create cohesive, memorable brand identities that not only look beautiful but also strategically position you for growth.
What You Get
Brand Strategy Session to define your unique positioning
Custom logo design with multiple concepts and revisions
Complete visual identity system (colors, typography, graphics)
Comprehensive brand style guide for consistent application
Brand asset library with all files in multiple formats
Social media templates and brand collateral designs
30 days of post-launch support for implementation questions
The Process
Discovery & Strategy
We start by understanding your business goals, target audience, competitors, and brand values. Through collaborative workshops, we define your unique positioning and brand personality.
Visual Exploration
I present 2-3 distinct logo concepts with supporting visual directions. We explore typography, color palettes, and imagery styles that align with your brand strategy.
Refinement & System Building
We refine your chosen direction and develop a complete visual system including logo variations, color applications, typography rules, and graphic elements.
Brand Guidelines & Delivery
I create a comprehensive style guide documenting how to use your brand across all touchpoints, plus deliver all assets in formats ready for web, print, and social media.
Deliverables
Primary and secondary logo variations (full color, monochrome, reversed)
Color palette with exact color values for print and digital
Typography system with font pairings and usage guidelines
Brand patterns, textures, or graphic elements
Complete brand style guide (PDF)
All logo files in vector (AI, EPS, SVG) and raster formats (PNG, JPG)
Social media profile and cover templates
Business card and letterhead designs
Brand presentation deck template
This Service is Ideal For
Startups launching with a new brand identity
Established businesses undergoing a rebrand
Companies looking to modernize an outdated brand
Businesses expanding into new markets and needing refined positioning
Organizations wanting to stand out from competitors with distinctive branding
Frequently Asked Questions
How many logo concepts will I receive?
You'll receive 2-3 distinct logo concepts based on our strategy session. Each concept will be presented with supporting visuals showing how it could be applied across different touchpoints.
How many revisions are included?
The package includes 3 rounds of revisions after the initial concepts. This is typically more than enough to refine your chosen direction to perfection.
Will I own the rights to my brand identity?
Absolutely. Upon final payment, you receive full ownership and copyright of all final brand assets, giving you complete control to use them however you need.
Can you help with implementation after the brand is delivered?
Yes! The package includes 30 days of post-launch support to answer questions about applying your brand. I can also provide additional implementation services separately if needed.
Ready to Get Started?
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