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About Naomi

For almost 20 years I’ve worked with individuals, brands, and organizations to build great products and experiences for their customers and users.

I believe that there are constant new opportunities everywhere to create better experiences, better products, and better relationships with people and things that are important to us.

I look forward to hearing from you!

Experience

Some things I’ve done.

February 2011 – January 2019 
ShiftFWD

Owner and consultant of brand and optimization agency.

  • Brand strategy for well-recognized internet leaders as well as institutions and organizations.
  • Helped clients see a mean lift in conversions of 86% across all industries in the B2B and B2C markets.
  • Designed UX, IA, usability, and gamification strategy for several high-profile applications and websites.
  • Developed a brand strategy model called “The ID Discovery Process”.
March 2002 – February 2011
Intuitive Designs

Owner and consultant for design and branding agency.

  • Helped build brand and re-brand identities for hundreds of clients, from startups to well-established businesses.
  • Design work was featured in several online galleries and printed publications.
  • Acted as a stand-in project manager and consultant for several branding/design agencies.
January 2002 – March 2005
Intuitive Music

Partner at highly popular online music and entertainment portal

  • Doubled our traffic amount to 24,000 daily unique visitors through online marketing strategy and optimization.
  • Built an online community (pre-Facebook era) of over 10,000 active members.
  • Grew our mailing list to over 18,000 active subscribers over the course of 2 years.

Notable Projects

Some products I’ve worked on.

Nova Donna2015 - Present

Product design of business cards, resume templates, pattern design, and tote bags.

Visit the Site

Epokka2013

Product design, prototype development, and Kickstarter project for a novel concept in notebook design.

See more

Skills, Certifications, and Clients

In a nutshell.
  • Branding Strategy
  • User Experience Design
  • Information Architecture
  • Conversion Optimization
  • Usability Testing
  • Strategic Consulting
  • User Interface Design
  • Analytics
  • Online Marketing
  • Graphic Design
  • Business Model Consulting

Certifications:

  • Market Motive Master in Conversion Optimization
  • OMCP Online Marketing Certified Professional

Memberships:

  • Interaction Design Association

Languages:

  • Fluent in English
  • Fluent in Spanish
  • California Farmlink
  • The ITAM Review
  • Your Hot Copy/Jamie Jensen
  • PR Couture
  • The Independent Film School
  • Gezellig Magazine
  • Hibiscus Moon
  • Cole and Parker
  • KlientBoost
  • Love and Company
  • SAM Charter
  • The Bookish Fox
  • Tiny Devotions
  • Nathalie Lussier Media
  • Intuit
  • Citi Mortgage
  • Keuka College
  • The City of Redmond, OR
  • Open BC (Ning)
  • Margaret Sanger International
  • Van Cleef & Arpels
  • Wisebread
  • Paychex
  • Cortera
  • eHealth Insurance
  • eMusic
  • iContact
  • Kaspersky
  • British Bodybuilding
  • Wellpoint Inc.
  • Kabam
  • Alcatel-Lucent
  • eDatingDoc
  • Sandi Amorim

Based in

Email me

naominiles@gmail.com

Find me

Downtown
Boise, ID

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