For almost 20 years I’ve worked with individuals, brands, and organizations to build great products and experiences for their customers and users.
I believe that there are constant new opportunities everywhere to create better experiences, better products, and better relationships with people and things that are important to us.
I look forward to hearing from you!
February 2011 – January 2019
Owner and consultant of brand and optimization agency.
- Brand strategy for well-recognized internet leaders as well as institutions and organizations.
- Helped clients see a mean lift in conversions of 86% across all industries in the B2B and B2C markets.
- Designed UX, IA, usability, and gamification strategy for several high-profile applications and websites.
- Developed a brand strategy model called “The ID Discovery Process”.
March 2002 – February 2011
Owner and consultant for design and branding agency.
- Helped build brand and re-brand identities for hundreds of clients, from startups to well-established businesses.
- Design work was featured in several online galleries and printed publications.
- Acted as a stand-in project manager and consultant for several branding/design agencies.
January 2002 – March 2005
Partner at highly popular online music and entertainment portal
- Doubled our traffic amount to 24,000 daily unique visitors through online marketing strategy and optimization.
- Built an online community (pre-Facebook era) of over 10,000 active members.
- Grew our mailing list to over 18,000 active subscribers over the course of 2 years.
- Branding Strategy
- User Experience Design
- Information Architecture
- Conversion Optimization
- Usability Testing
- Strategic Consulting
- User Interface Design
- Online Marketing
- Graphic Design
- Business Model Consulting
- Market Motive Master in Conversion Optimization
- OMCP Online Marketing Certified Professional
- Interaction Design Association
- Fluent in English
- Fluent in Spanish
- California Farmlink
- The ITAM Review
- Your Hot Copy/Jamie Jensen
- PR Couture
- The Independent Film School
- Gezellig Magazine
- Hibiscus Moon
- Cole and Parker
- Love and Company
- SAM Charter
- The Bookish Fox
- Tiny Devotions
- Nathalie Lussier Media
- Citi Mortgage
- Keuka College
- The City of Redmond, OR
- Open BC (Ning)
- Margaret Sanger International
- Van Cleef & Arpels
- eHealth Insurance
- British Bodybuilding
- Wellpoint Inc.
- Sandi Amorim